Guccio Gucci, son of an Italian trader founded the House of Gucci in Florence in 1906. Guccio, an extraordinary craftsman, started selling luxury goods in the 1920s. In 1938, Gucci opened a boutique in Rome.
After Guccio's death in 1953, his son, Aldo expanded the company by opening more stores. In 1953, New York got its first Gucci store and by the late '60s, more such stores were launched in London, Paris and Tokyo.
Now under the creative direction of Frida Giannini, the watch business benefits from Gucci's rich heritage, design leadership and Swiss watchmaking craftsmanship. Gucci continues to be one of the leading luxury brands today.