Truly one of the most innovative watch companies, Concord has been creating timepieces of distinction for nearly a century. From the beginning, Concord focused on technical prowess and aesthetic advancements, quickly propelling itself to a premier position within the world of fine watchmaking. Since its founding in Bienne, Switzerland, in 1908, Concord has regularly turned out masterpieces. Within the first decade of its existence, the brand carved out a niche for itself as a producer of luxury timepieces, crafting in platinum and accenting its watches with diamonds, rubies, emeralds and sapphires.